Here are 4 ways you can build your audience on IG which will grow your business giving you results and $$$!!
1. Educate. Educate. EDUCATE!
Educational posts give valuable information that makes people excited for more. They are an "ah-ha!" moment. They solve a problem your audience has which gives you a lot of credibility and forms trust. You will quickly become their go-to person for tips and solutions to their troubles. As you become their #1 in that field, they will share your truths and resolutions with their friends and family. This is a fantastic way to grow organically and have true followers.
These educational posts are becoming more & more popular as they are so easily consumed. One can quickly get the gist of what the post is about and then move on or read the caption to find out more.
Not only can you position yourself as the expert, but these posts are a great opportunity to tag other accounts & ask for opinions from your community. These posts are great ways for people to easily share with their friends (new eyes) and save for later.
One of the most engaging types of posts are those that are entertaining. Some of the best kinds of humor are what we find relatable. Your personal experiences and common themes in your niche will be what you want to aim for. Keep your entertainment posts relevant to your niche and expertise.
GIFs and memes are a straight-shot to well received entertainment. They are funny, understandable and emotional. People can't help themselves to engage with things they find so relevant to what they're going through or have experienced.
Connection posts are the ones where you share your personal stories & truths. They are relatable, emotional and raw. Your audience is able to share these experiences with you and have an understanding of what you went through or are going through. These kind of posts are the "me too!" posts where people WANT to comment and share their own stories with you. They feel part of a community of like-minded people with similar interests and life moments.
They can also be introduction posts where you share things about yourself and see if anyone else has anything in common with you.
GIFs and memes are great ways to easily portray emotions and get your point across. When people feel close to something, they want to comment on it or share it with their friends! Think about it, how many times have you shared a meme with a friend because of how relatable it was? GIFs and memes easily hit multiple target points in how they form connections and are entertaining. Make it educational and you've hit the top 3!
Basically any post that's used to market your business is a promotional type of post. Marketing posts get the lowest amount of engagement. People aren't really going to share or save a sale or new product. Sure, some do if they are really looking forward to it and think their friends and family would benefit from it as well, but generally these posts don't perform in that way.
The best kinds of marketing are those that are relatable, entertaining and form connections. Getting your product out there resulting in sales isn't the same as sharing a tip or valuable knowledge. BUT educational, connection and entertainment posts lead up to the sale. People won't buy from you until they know, trust and connect to you.